Display carton



Nov. 12, 1935. wLA, C ARK ET AL 2,020,876

A DISPLAY CARTON Filed Feb. 15, 1955 Patented Nov. 12, 1935 2,020,876

unites sTATes eAreN'r creme DISPLAY CARTON Walter A. Clark and Frank W. Mitten, Everett, Mass, assignors to Stone and Forsyth Company, Boston, Mass., a corporation of Massachusetts Application February 13, 1935, Serial No. 6,324 6 Claims. (Cl. 206-414) This invention relates to a carton which is of such plane, the halves of the carton are swung ordinary rectangular shape for shipment but back in such a manner, as indicated in Figures 3 which can readily be broken down into a novel and 4, that the ends l6 and ll are disposed at an and attractive display unit. It is an object of the angle to each other when they are in a common For a more complete understanding of the ining of a length equal to the width of the carton 10 vention, reference may be had to the disclosure itself. From the ends of the line of scoring 22 to 10 of an embodiment thereof in the following dethe point 20, crease lines 25 and 26 are provided scription, and to the drawing of which in the bottom ll of the carton, dividing the bot- Figure 1 is a perspective view of a carton and a tom into three sections, namely, a central tricooperating display member in position for shipangular section 27 and a pair of quadrilateral ment. end sections 28 and 29. When the rear wall is 15 Figure 2 is a perspective view of the carton broken along the lines 2| and 22, the halves of alone. the carton may be bent away from each other, the Figure 3 is a perspective view of the carbon three sections of the bottom swinging relatively partly brokendown. to each other on the crease lines 25 and 26 as Figure lisaperspec'tive front view of the carton hinges until the end walls It and I! are in a 20 in position for display purposes. common plane. These end walls may then be Figure 5 is a perspective front view of the used as the bases on which the carton stands. carton and the display member. In this position it is ready to be set up for display Figure 6 is a plan View of the carton as shown purp T p e e p ay and t h ld in Figure 5. the carton in such position, a display member 30 25 The carton illustrated as an embodiment of the i pr vid Thi m m r may n i f a sheet invention may consist of a pasteboard box of comof cardboard having a central panel of substan- 30 and displayed therein. For convenience of referslightly less than the height of the carton, and 30 and end walls It and I7, As is customary i adapted. to slip down inside the halves of the rear pasteboard boxes, the end walls It and I? may be w l I5 and a sup t d b tween the rear wall 35 crease-hinged extensions of the bottom or top of and the articles 34 in the carton when the carton the carton so that the box can be opened at one is Set up exhibition The length of the p end or both ends for the insertion-or removal of i ns portions f h side p n is p ef bly articles. The top, front and rear walls of the Such that ends j reach he e ds of the carton are either severed or weakened on their earth?! when the Edge 35 0f the Center pan l en- 40 46' considerable portion of the top 18 and the front decorated With advertisihgmattel' for p ay portion of the front wall l2 extends down to the tents 34 of the carton a shown in i u e 5. bottom of this wall at the midpoint 28 thereof. It is evident that Various modifications d 50 The rear wall I5 is scored or perforated transchanges may be made in the details Of structure 50 versely as at 2| at its midpoint so that the rear shown and described without departing from the wall can be broken in two, permitting the halves spirit or scope of the invention as defined in the of the carton to be swung away from each other following claims. until the ends I6 and H are in a common plane. We claim:- Instead of the ends being disposed side by side in 1. A rectangular carton'having a bottom scored 55 to be bent along two non parallel lines until the ends of the carton occupy a common plane, said carton having the intersection line between the bottom and the rear wall weakened for a limited distance on both sides of the midpoint of said line, and the rear wall being weakened on its mid transverse line to facilitate swinging the end portions of the carton away from each other about the lines of bend in the bottom;

2. A shipping and display carton capable of assuming a rectangular shape with top, bottom, front, rear and end walls, the top, front and rear walls being bisected to permit the end walls to be swung into a common plane, said carton being,

split along the line of intersection of'the bottom and rear walls from the midpoint thereof a limited distance toward each end whereby the end walls of the carton may be at an angle with each other when occupying a common plane, and means for retaining said end walls in said relative position. o

3. A shipping and display carton of rectangular shape having a portion of its top and'front wall cut away to display the contents of the carton, the portions of said top and front walls on one side of their transverse medians being entirely severed from the portions on the other side of' said medians, the rear wall of said carton having weakened lines on its transverse median and along a portion of its bottom edge. e

4. A shipping and display-carton of rectangular shape having a pair of crease lines in the bottom thereof extending from the-midpoint of the front to spaced points of the rear edge of said bottom, a weakened line along said rear edge between said points thereof, the portions of the top, front 5 and rear walls on one side of their transverse medians being readily separable respectively from the portions of said walls on the other side of said medians. V

V 5. A display device comprising a pair of upright 10 containers of generally rectangular shape arranged at an angle to each other with their front edges adjacent and their rear edges substantially separated, and means for maintaining said containers in their relative position, eluding a triangular web having two of its sides attached to respective containers and a bridging "member removably engaging in said containers at the points of maximum separation,

'vvAL'rEa-A.CLARK. so

FRANK W. MITTON.

said means in- 15 

